Mobile Ads news and trends

Could A New Instagram Privacy Setting Lead To More Mobile Ads?
Facebook // October 05, 2018

Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location history with Facebook. According to TechCrunch, that “means your exact GPS coordinates collected by Instagram,...

Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet
Google // July 24, 2018

Alphabet, the parent company of Google, posted financial results Monday (July 23) that beat analyst expectations, and included a 26 percent year-over-year revenue increase to about $32.7 billion. Analysts had expected Q2 revenue of about $32.2 billion, and the company’s stock price increased in after-hours...

Google Launches Swipeable Carousel In Latest Move In eCommerce Race With Amazon
Google // August 08, 2017

When it comes to finding information, consumers “Google” it. When it comes to finding products, customers “Amazon” it. Though the eCommerce giant has yet to turn its name into a verb, that’s how customers are treating it, with 55 percent turning to Amazon — not...

Facebook Grows (Mobile, Too) But Ads To Slow
Earnings // November 03, 2016

Shares of the social media giant slumped after-hours as it seems that, according to the company, stellar numbers are going to be harder to come by going forward. Call it a form of the law of large numbers. Facebook, after all, has more than 1...

Quick Reads
Apple’s Search Ad Business Could Hit Nearly $2B By 2020

October 22, 2018
Apple’s search ad business could be a money maker for the Cupertino, California iPhone maker in the years to come, with Wall Street firm Bernstein predicting it could reach $2 billion by 2020. CNBC, citing a research report by Bernstein Analyst Toni Sacconaghi, reported that his estimate for close to $2 billion in search ad […]

Could A New Instagram Privacy Setting Lead To More Mobile Ads?

October 05, 2018
Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location...

Mobile Growth Leads To 24 Percent Ad Revenue Increase For Alphabet

July 24, 2018
Alphabet, the parent company of Google, posted financial results Monday (July 23) that beat analyst expectations, and included a 26 percent year-over-year revenue increase to about $32.7 billion. Analysts had...

Facebook Grows (Mobile, Too) But Ads To Slow

November 03, 2016
Shares of the social media giant slumped after-hours as it seems that, according to the company, stellar numbers are going to be harder to come by going forward. Call it...