Mobile Engagement news and trends

Pinterest Boosts Mobile Downloads 100 Percent

June 30, 2015
App Engagement The New Frontier For Customer Experience?
News // June 24, 2015

More than 1 trillion push notifications were sent to mobile devices by developers and publishers in 2014, solidifying the importance of app engagement when trying to reach mobile users, VentureBeat reported yesterday (June 23). But with notification turn-off rates reaching 60 percent, more may need to...

Gimbal And Tillster Beaconize Restaurants
Merchant Innovation // May 08, 2015

Tillster, which offers digital engagement and ordering platforms for the restaurant industry, has teamed up with Gimbal, a proximity mobile engagement provider, to bring mobile location-based services to help restaurants better serve their customers. This partnership, which the companies announced in a press release Thursday...

Quick Reads
Pinterest Boosts Mobile Downloads 100 Percent

June 30, 2015
The combination of unlocking tracking data and implementing test campaigns has positioned social media channel Pinterest to increase its mobile app downloads by more than 100 percent, Mobile Marketer reported yesterday (June 29). After experiencing issues with keeping track of user and install data, the photo-sharing platform created data-heavy links, which allowed it to direct […]

App Engagement The New Frontier For Customer Experience?

June 24, 2015
More than 1 trillion push notifications were sent to mobile devices by developers and publishers in 2014, solidifying the importance of app engagement when trying to reach mobile users, VentureBeat...

Gimbal And Tillster Beaconize Restaurants

May 08, 2015
Tillster, which offers digital engagement and ordering platforms for the restaurant industry, has teamed up with Gimbal, a proximity mobile engagement provider, to bring mobile location-based services to help restaurants...