The holidays are a time for both hyper-vigilance and hopes. Many consumers must watch their spending so they don’t exceed their credit card limits or empty too much money from their bank accounts. Merchants and issuers must be on close watch for fraud, while also...
Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. According to a press release, Social Direct enables advertisers to...
Investment activity for the week that ended March 4 roughly doubled from previous levels, as the fund flow hit about $1.7 billion dollars. The bulk of that tally came from the banking space, where Iberia Bank bought Sabadell United Bank for $1 billion. The second...
Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and existing investors. The Paris-based company brings mobile programmatic advertising to physical stores. “All of the big players in the app-tech...
August 17, 2023
In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted toward leveraging the channels where consumers are already engaged. While third-party advertisements are by no means a new concept, they are experiencing a resurgence as businesses strive to master the […]
December 19, 2018
The holidays are a time for both hyper-vigilance and hopes. Many consumers must watch their spending so they don’t exceed their credit card limits or empty too much money from...
April 25, 2017
Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. According to a press release, Social Direct enables advertisers to find the audiences who have visited their own locations, competing […]
February 22, 2016
According to a recent report, consumers are feeling increasingly out of control of the personal data stored on their phones, and the persistent efforts from mobile marketers is doing little to...
