Mobile Ordering news and trends

McDonald’s Says Geofencing Technology Helps Boost Customer Satisfaction
Restaurant innovation // November 08, 2024

McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify its crews that customers are approaching so that they can start preparing orders, Chain Store...

Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering
ResTech // August 18, 2024

Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely tackle first when he takes the helm at the coffee chain next month, CNBC reported...

Starbucks’ Mobile Outage Compounds Financial Woes as Q3 Sales Decline
Earnings // July 30, 2024

Some Starbucks customers faced a disruption on Tuesday (July 30) as the company’s mobile ordering system failed for the second time this month. The outage, affecting several major U.S. cities, left patrons dealing with long lines and forced to place orders in person, just as...

Wendy’s Sees $1.8 Billion Full-Year Digital Opportunity Amid Loyalty Growth
Earnings // November 02, 2023

Wendy’s is tapping loyalty offers and late-night delivery hours to drive digital engagement and in turn to boost sales overall. The quick-service restaurant (QSR) giant, which has more than 7,000 locations worldwide, shared in its third-quarter 2023 financial results reported Thursday (Nov. 2) that it...

Interviews & Exclusives
Diners Tell Restaurants to Put Technology on the Menu

June 29, 2023
New technology has become crucial for restaurant survival. Having just emerged from the severe disruptions of the pandemic, which caused more than 70,000 restaurants to close permanently, the restaurant industry is again in crisis. Now, food service providers are under pressure from a troubled economic landscape. Persistent supply chain issues and high inflation have led […]

Aggregators Account for Only 2.5% of Restaurant Orders

September 22, 2022
As nearly 4 in 10 consumers used food aggregators in the 30 days before our survey, it might seem that these purchases comprise a considerable share of the restaurant market...

Brightloom CEO Says Smart Segmentation Can Boost Restaurants’ ‘Most Important KPI’

July 15, 2021
For all restaurants, recovery from the devastating effects of the COVID-19 pandemic has been an uphill battle. However, not every restaurant’s hill has been equally steep. Restaurants that were able...

Paytronix CEO: McDonald’s Rewards Program May Not Be The Latecomer It Seems to Be

July 07, 2021
McDonald’s may seem like a latecomer to the digital loyalty game, but it may be a little more complicated than that. The company announced in late June that it will...

Quick Reads
Starbucks App Now Includes DoorDash-Powered Delivery

November 14, 2024
Starbucks now offers access to delivery powered by DoorDash through its own app. As of Monday (Nov. 11), customers across the United States and Canada (excluding Quebec) can order delivery through the Starbucks app, the company said in a Tuesday (Nov. 12) press release. Starbucks customers can also continue to order delivery through the DoorDash […]

McDonald’s Says Geofencing Technology Helps Boost Customer Satisfaction

November 08, 2024
McDonald’s reportedly improved customer satisfaction scores and reduced customer wait times by using geofencing technology to streamline the mobile ordering process. The quick-service restaurant (QSR) uses that technology to notify...

Starbucks’ New CEO Faces ‘Achilles Heel’ of Mobile Ordering

August 18, 2024
Is Starbucks’ mobile app the company’s greatest weakness? Former CEO Howard Schultz has said as much, per a recent podcast appearance. And it’s something new CEO Brian Niccol will likely...

OTG Trades iPads for Mobile Ordering at Airport Eateries

August 14, 2023
Airport hospitality firm OTG Management is changing the way its customers order their meals. The company has begun phasing out the iPads used for orders at airports across the country...