L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping. The personal care products giant shared on a call with analysts discussing its 2023 financial results Friday (Feb. 9) that...
L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The tech will allow customers to virtually “try on” lipstick using mobile phone videos or pictures. It will work with multiple...
L’Oreal, the beauty company, is gearing up to buy ModiFace, the Canadian tech company that makes beauty products for the digital world. In a press release, L’Oreal said it is acquiring 100 percent of ModiFace, which it said is a leader in augmented reality and...
Many women start their days by — as they call it — “Putting on their face.” ModiFace wants to help them do that by letting them try on an infinite selection of cosmetics from the comfort of their couch. No longer do makeup enthusiasts need...
November 25, 2024
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze consumer data and develop products across its beauty brands. “We’re […]
June 04, 2019
L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The tech will allow customers to virtually “try on” lipstick using mobile phone videos or pictures. It will work with multiple brands, according to reports – including those not owned by […]
March 19, 2018
L’Oreal, the beauty company, is gearing up to buy ModiFace, the Canadian tech company that makes beauty products for the digital world. In a press release, L’Oreal said it is...
November 13, 2017
Walmart has started trialing new digital services in its Mobile County, Alabama supercenter, including ModiFace, a new device that enables customers to digitally test makeup. According to a news report...
June 23, 2016
In a move that should be officially titled “clash of the retail trends,” augmented reality firm ModiFace has integrated its simulation technology into a chatbot for Facebook. With the aim...
