Naming Rights news and trends

SoFi Signs Deal For LA Stadium Naming Rights
Partnerships / Acquisitions // September 15, 2019

SoFi has announced that it has signed a 20-year agreement with LA Stadium and Entertainment District at Hollywood Park to be the exclusive naming rights partner of the new SoFi Stadium, the future home of the Los Angeles Chargers and the Los Angeles Rams. The...

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UC Berkeley Cancels FTX Stadium Naming Partnership

November 17, 2022
The FTX name will have been attached to the University of California Berkeley’s football stadium for less than two years — rather than the 10 years the two parties had agreed to.  The university has suspended the deal following the cryptocurrency exchange’s filing for bankruptcy protection, CoinDesk reported Thursday (Nov. 17), citing an unnamed representative […]

SoFi Signs Deal For LA Stadium Naming Rights

September 15, 2019
SoFi has announced that it has signed a 20-year agreement with LA Stadium and Entertainment District at Hollywood Park to be the exclusive naming rights partner of the new SoFi...