Naming Rights news and trends

UC Berkeley Cancels FTX Stadium Naming Partnership
Cryptocurrency // November 17, 2022

The FTX name will have been attached to the University of California Berkeley’s football stadium for less than two years — rather than the 10 years the two parties had agreed to.  The university has suspended the deal following the cryptocurrency exchange’s filing for bankruptcy...

SoFi Signs Deal For LA Stadium Naming Rights
Partnerships / Acquisitions // September 15, 2019

SoFi has announced that it has signed a 20-year agreement with LA Stadium and Entertainment District at Hollywood Park to be the exclusive naming rights partner of the new SoFi Stadium, the future home of the Los Angeles Chargers and the Los Angeles Rams. The...

Quick Reads
Wells Fargo Won’t Renew Naming Rights on Philadelphia Sports Arena

July 24, 2024
The Wells Fargo Center sports arena in Philadelphia will have a new name late next year. The bank’s naming rights contract with the arena expires in August 2025, and Wells Fargo will not review it, Bloomberg reported Wednesday (July 24). “Wells Fargo regularly reviews and adjusts our overall sponsorship strategy,” the bank said in the […]

UC Berkeley Cancels FTX Stadium Naming Partnership

November 17, 2022
The FTX name will have been attached to the University of California Berkeley’s football stadium for less than two years — rather than the 10 years the two parties had...

SoFi Signs Deal For LA Stadium Naming Rights

September 15, 2019
SoFi has announced that it has signed a 20-year agreement with LA Stadium and Entertainment District at Hollywood Park to be the exclusive naming rights partner of the new SoFi...