NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. The system is called NBCU Checkout and allows businesses to set up a new shop for customers...
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV experience, RetailDive reported. During matches highlighting the tennis star, Lacoste will offer products from its Lacoste X Novak Djokovic Collection....
NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. According to a report, NBCUniversal tested the QR codes during the “TODAY” show. The media giant said that ShoppableTV generated thousands...
November 07, 2023
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality series about the crew of a superyacht, buy products inspired by that program during “shoppable episodes” set to air Tuesday (Nov. 7) and Dec. 5 and 12, according to a […]
April 23, 2020
NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. The system...
May 31, 2019
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV experience, RetailDive reported. During matches...
May 06, 2019
NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. According to a report, NBCUniversal tested...
