Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality series about the crew of a superyacht, buy products inspired by that program during “shoppable episodes” set to air Tuesday...
NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. The system is called NBCU Checkout and allows businesses to set up a new shop for customers...
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV experience, RetailDive reported. During matches highlighting the tennis star, Lacoste will offer products from its Lacoste X Novak Djokovic Collection....
NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. According to a report, NBCUniversal tested the QR codes during the “TODAY” show. The media giant said that ShoppableTV generated thousands...
November 29, 2024
This Thanksgiving, football fans won’t just be watching the game — they’ll be shopping it. NBC announced that during its NFL coverage, viewers can scan an on-screen QR code to directly access Walmart’s online store, with the experience available for both linear and streaming audiences. Additionally, NBCUniversal’s Shop the Pod feature will introduce new text-to-shop […]
November 07, 2023
Walmart is expanding its shoppable TV footprint via a new partnership with NBCUniversal’s Peacock platform. The collaboration lets fans of “Below Deck Mediterranean,” a reality series about the crew of a superyacht, buy products inspired by that program during “shoppable episodes” set to air Tuesday (Nov. 7) and Dec. 5 and 12, according to a […]
April 23, 2020
NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. The system...
May 31, 2019
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV experience, RetailDive reported. During matches...
May 06, 2019
NBCUniversal launched a test run of ShoppableTV, a new tool that displays QR codes that take viewers to eCommerce sites when they are scanned. According to a report, NBCUniversal tested...
