New Balance news and trends

Epson Takes a Tip From Apparel Retail With New Secondhand Play
Retail // February 14, 2024

With clothing and footwear brands increasingly turning to resale programs to reach cost-conscious consumers and drive loyalty, Epson is noting the opportunity to apply a similar strategy in the printing and scanning space, expanding its refurbishing program. The company announced Wednesday (Feb. 14) its new...

Retailers Embrace Immersive Storytelling to Woo Fickle Consumers
Retail // July 25, 2023

U.K. retail sales rose 0.7% in June, building on the modest 0.1% rise in May. But in the U.S., there is concern about tepid consumer spending that could result in an accumulation of inventory on merchants’ shelves. Read also: UK Retail Sales Rise 0.7% Amid Good...

Could Drink Brands Be Generating The Latest Fashion Trends?
Retail // August 25, 2017

When consumers are sipping on an ice-cold beverage to fight against the brutal heat of summer, most aren’t thinking they’d love to have a custom pair of shoes to match their soft drink of choice. Or are they? Judging by the most recent sneaker trends,...

Smart Watches, Run Hubs And New Balance’s Retail Reset Button
Retail // March 02, 2017

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Well, a simple mission to state, anyway — certainly not an easy one to achieve, since (pardon the pun we aren’t even remotely sorry for) it’s a pretty tight...

Interviews & Exclusives
Retailers Embrace Immersive Storytelling to Woo Fickle Consumers

July 25, 2023
U.K. retail sales rose 0.7% in June, building on the modest 0.1% rise in May. But in the U.S., there is concern about tepid consumer spending that could result in an accumulation of inventory on merchants’ shelves. Read also: UK Retail Sales Rise 0.7% Amid Good Weather and Sales Retailers are exploring strategies to stimulate consumer […]