Niantic news and trends

Virtual Gaming Grows Into A Force For Tourism And Even Atlantic City
Retail // January 22, 2020

With every passing year, it becomes harder and harder to talk about, or even think about, the global digital and mobile ecosystem without considering the place of gaming within that world. And now comes along another bit of news that further drives home that point....

Niantic Charges Pokémon GO Sponsors Up To 50 Cents Per Visitor
News // June 01, 2017

Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and has already attracted 500 million visitors. According to TechCrunch, Niantic VP of Strategic Partnerships Mathieu de Fayet said, “The idea...

Niantic Developing Wearable Tech
Retail // December 20, 2016

Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September, Apple and Niantic announced that the game would be made available for Apple Watch by the end of 2016. While...

Yelp Helps Gamers With Pokémon GO
Retail // July 18, 2016

It’s not just Nintendo, kids and twenty-somethings getting in on the Pokémon GO craze. So is review website operator Yelp. On Friday (July 15), Yelp, which transformed the customer-driven review process, announced it has added a new filter on its mobile apps and on its website...

Quick Reads
Pokèmon Go Creator Niantic Acquires Gaming Platform Mayhem

January 05, 2021
Striving to advance social gaming experiences, augmented reality (AR) mobile games company Niantic has acquired Silicon Valley gaming platform Mayhem, for an undisclosed amount. “Through our games, many Niantic explorers have found incredible meaning in playing and interacting with other explorers,” Niantic said in a Tuesday (Jan. 5) blog post. “They create memories, they make […]

Niantic Charges Pokémon GO Sponsors Up To 50 Cents Per Visitor

June 01, 2017
Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and has already attracted 500 million...

Niantic Developing Wearable Tech

December 20, 2016
Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September, Apple and Niantic announced that...

Yelp Helps Gamers With Pokémon GO

July 18, 2016
It’s not just Nintendo, kids and twenty-somethings getting in on the Pokémon GO craze. So is review website operator Yelp. On Friday (July 15), Yelp, which transformed the customer-driven review process,...