The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers was below 50% in July, according to Nielsen’s The Gauge report Tuesday (Aug. 15). Streaming services such...
Telly, the company behind a unique free television that relies on a built-in second screen to run nothing but ads, began shipping the first-of-its-kind dual-screen 55-inch 4K TVs to over 250,000 households last week, a month after the waitlist opened. The endeavor promises to provide...
Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which shows streaming services holding 34% of television viewership, even as overall TV usage declined 5.1% due to a drop in...
Amazon has unveiled a last-minute push to ensure the success and returns it makes on its reported $1 billion annual outlay for rights to NFL Thursday Night Football (TNF). Although unknowns abound as the property moves from broadcast TV to subscription streaming, Amazon’s use of...
January 17, 2024
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG) purchases and TransUnion’s Identity Resolution for data connectivity, letting advertisers create campaigns informed by consumer purchases. “NielsenIQ can empower media and ad tech companies to better serve FMCG brands with the most […]
August 15, 2023
The days of sitting down to enjoy your favorite television show on traditional broadcast or cable are rapidly declining. For the first time, the total share watched among American viewers...
March 19, 2023
Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which shows streaming services holding 34%...
April 18, 2018
Technology companies are making the pledge to protect customers from cyberattacks, as well as making sure they don’t help governments advance their cyber warfare efforts. The Cybersecurity Tech Accord is...
