At a time when the rapid grocery delivery market is contracting quickly and facing an existential crisis, on-demand grocery delivery startup Gorillas has signed a deal with NielsenIQ that brings together the startup’s speed and efficiency with the power of Big Data, according to a...
Long before there were computers and digital databases and online and in-store shopper analytics, the art of “selling consumers what they want to buy” had been a core tenet of the retail industry. While advertising, and now social media influencers, still play a role in...
The eCommerce agency Hinge Global has joined the NielsenIQ Connect Partner Network, the two companies announced Thursday (April 15), saying the partnership “provides eCommerce expertise and omnichannel insights” to consumer package goods (CPG) manufacturers. NielsenIQ provides measurement and data analytics services to consumers and markets...
January 17, 2024
Data analytics firm NielsenIQ has launched an agreement with TransUnion’s marketing solutions business, TruAudience. The collaboration, announced Wednesday (Jan. 17), combines NielsenIQ’s first-party data on fast-moving consumer goods (FMCG) purchases and TransUnion’s Identity Resolution for data connectivity, letting advertisers create campaigns informed by consumer purchases. “NielsenIQ can empower media and ad tech companies to better serve FMCG brands with the most […]
July 25, 2022
At a time when the rapid grocery delivery market is contracting quickly and facing an existential crisis, on-demand grocery delivery startup Gorillas has signed a deal with NielsenIQ that brings...
April 15, 2021
The eCommerce agency Hinge Global has joined the NielsenIQ Connect Partner Network, the two companies announced Thursday (April 15), saying the partnership “provides eCommerce expertise and omnichannel insights” to consumer...
