Nike Brand Digital news and trends

Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
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Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were up 5%, reaching $7.1 billion, according to Thursday (June 27) […]