Nike Direct news and trends

DraftKings, FedEx Lead CE 100 Index Gains
Connected Economy // March 25, 2024

The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  DraftKings surged 13%, leading the “Have Fun” segment 2% higher for the week.  As reported here, online betting firm Rush Street Interactive is considering a sale, and DraftKings...

Nike Continues to Distance Brand From D2C Push
Earnings // March 21, 2024

Nike may have beaten the street with its fiscal year Q3 earnings, but it’s hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday’s earnings call that some adjustments are in store, and that further...

Will Nike Refurbished Be a Swoosh for Sneaker Resale?  
Retail // October 09, 2023

Despite consumers feeling the pinch on discretionary spending, Nike is witnessing robust direct-to-consumer (D2C) sales. In response, Nike has introduced Nike Refurbished, an online platform that provides a curated range of preowned sneakers.  This release marks an expansion of the Nike Refurbished initiative, which was...

Interviews & Exclusives
DraftKings, FedEx Lead CE 100 Index Gains

March 25, 2024
The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  DraftKings surged 13%, leading the “Have Fun” segment 2% higher for the week.  As reported here, online betting firm Rush Street Interactive is considering a sale, and DraftKings is among the potential buyers that have been approached.  Rush […]

Quick Reads
Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were up 5%, reaching $7.1 billion, according to Thursday (June 27) […]