Nuuly news and trends

Resale Is Having Its Moment, but Will Rent the Runway?  
Retail // April 02, 2023

The shift towards sustainability is evident, and consumers have made it clear that the trend is here to stay. As a result, the resale market has experienced significant growth, with third-party platforms such as thredUP, Vestiaire Collective, and Poshmark — as well as brands themselves...

All About The Bundles: Subscription Firms Package Data And Customization To Build Trust
Subscription Commerce // January 22, 2021

The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching consumers. The concept of “bundle” became interchangeable with the concept of bloat, which meant consumers had to pay a lot...

How A New Entrant Navigates A Crowded Subscription Market
Retail // June 14, 2019

Urban Outfitters’ announcement that it was moving into the world of fashion for rent about a month ago was surprising — and also not. The offering itself is somewhat familiar to apparel market watchers who have watched the evolution of the rental clothing box industry...

Interviews & Exclusives
All About The Bundles: Subscription Firms Package Data And Customization To Build Trust

January 22, 2021
The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching consumers. The concept of “bundle” became interchangeable with the concept of bloat, which meant consumers had to pay a lot of money to access the one element of the subscription […]

Quick Reads
Nuuly Turns First Profit Via Diverse Assortment and Logistical Advantages

November 21, 2023
Urban Outfitters’ clothing rental service, Nuuly, has turned its first profit. The achievement of this milestone comes as a result of a growing subscriber base and an 86% increase in revenue, CNBC reported Tuesday (Nov. 21). Nuuly’s success in achieving profitability before its competitor, Rent the Runway, highlights the brand’s ability to navigate the challenges […]