Where is fashion headed? Offline to online or online to offline? In this edition of the O2O Tracker, we look at how two companies — Amazon and, oddly, Cadillac — are pulling the retail apparel industry in competing directions.
Square’s announcement yesterday that it would begin to process transactions for online merchants raised one big question: Why? Doing it put it square in competition with PayPal, Braintree, BlueSnap and Stripe — as well as the many other players whose platforms offer a turnkey solution...
Online-to-offline commerce is all about making connections. In this edition of the O2O Tracker, we explore a couple of different international situations wherein online merchants are finding unique ways to strengthen the link to their offline consumers — both physically and digitally.
O2O is an increasingly large part of the retail experience — save for, surprisingly, those brands on the higher end of the spectrum. A new study examines the curious phenomenon of luxury retailers lagging behind in O2O commerce and what they can do to get...
March 31, 2016
Square’s announcement yesterday that it would begin to process transactions for online merchants raised one big question: Why? Doing it put it square in competition with PayPal, Braintree, BlueSnap and Stripe — as well as the many other players whose platforms offer a turnkey solution to enabling digital payments. Their answer can be summed up in one word: omnichannel.
December 09, 2015
EBay Enterprise and DSW have paired up to create a better online-to-offline (O2O) experience for DSW’s customers. The two firms jointly announced the launch of the the accessory and shoe...
November 24, 2015
Alibaba is looking into selling its stake in the largest Chinese online-to-offline (O2O) service provider, whose platform serves on-demand services, restaurant reservations and movie ticketing. The move, which would likely put...
October 23, 2015
While brick-and-mortar retailers can’t quite recreate the experience of shopping online, by being a little more flexible and open to streamlining certain processes, they can win customers back from their...