Inflation might be cooling but it hasn’t worn off yet, especially as consumers continue to purchase products that can essentially be dubbed “in demand.” Take Olay’s new SPF 30 mineral sunscreen for sensitive skin, which was reportedly found to retail for $50 in stores. In...
To market to digitally-savvy millennials in Southeast Asia, P&G skincare label Olay has teamed with online shopping platform Shopee with the rollout of its “Adult Fearlessly” campaign. The revamped brand campaign will be held just at Shopee throughout six markets, operating between Oct. 14 and Oct....
November 25, 2024
Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Beauty juggernaut Estée Lauder Companies partnered with OpenAI this month to implement AI across its brands. The companies built 240 AI applications to analyze consumer data and develop products across its beauty brands. “We’re […]
October 06, 2020
To market to digitally-savvy millennials in Southeast Asia, P&G skincare label Olay has teamed with online shopping platform Shopee with the rollout of its “Adult Fearlessly” campaign. The revamped brand campaign will be held just at Shopee throughout six markets, operating between Oct. 14 and Oct. 15 in Singapore, according to a Tuesday (Oct. 6) announcement. […]
