Omni Usage news and trends

Big Or Small, Pharmacy Success Often Equates To Offering Convenience
Omnicommerce // June 11, 2018

It’s a tough time to be a small pharmacy, with national chains like CVS and Walgreens dominating two-thirds of the prescription drug market in the U.S. To stand out from their competition, says Brian Zone, owner and founder of Long Island Apothecary, independent pharmacies must...

TRENDING: How Digital, eRefills Help Small Pharmacies Play Big
Omnicommerce // June 08, 2018

Tech-savvy consumers have come to expect the ease and speed of omnichannel features offered by online retailers.  In response, retailers ranging from brick-and-mortar behemoths to young, independent upstarts are investing in mobile and online features, offering a more convenient and enjoyable experience worth returning for....

The Vitamin Shoppe Turns To eCommerce, Subscriptions To Supplement Its Brick-And-Mortar Business
Omnicommerce // May 21, 2018

From fitness freaks to makeup mavens, Health and Beauty shoppers are going mobile. The latest Omni Usage Index reports 44 percent of these consumers use retailer mobile apps  a far higher percentage than other retail verticals can boast. But with consumers giving retailers an...

NEW DATA: Why 44 Percent Of Health And Beauty Customers Use Retailers’ Mobile Apps
Omnicommerce // May 18, 2018

For years, pundits and industry experts have been predicting the end of brick-and-mortar business. But those rumors of demise may have been greatly exaggerated, with merchants like French-import Sephora expanding their network of physical locations in recent years. But while brick-and-mortar business rolls on, some...

Interviews & Exclusives
Big Or Small, Pharmacy Success Often Equates To Offering Convenience

June 11, 2018
It’s a tough time to be a small pharmacy, with national chains like CVS and Walgreens dominating two-thirds of the prescription drug market in the U.S. To stand out from their competition, says Brian Zone, owner and founder of Long Island Apothecary, independent pharmacies must beat the big guys to the punch. In the latest Omni Usage Report, Zone tells PYMNTS how changing customer expectations have pushed small pharmacies to invest in omnichannel features, from digital prescription renewal to delivery.

The Vitamin Shoppe Turns To eCommerce, Subscriptions To Supplement Its Brick-And-Mortar Business

May 21, 2018
From fitness freaks to makeup mavens, Health and Beauty shoppers are going mobile. The latest Omni Usage Index reports 44 percent of these consumers use retailer mobile apps  a...

NEW REPORT: Bots Inside Of Messaging Apps Target Customer Service, Not Sales

December 11, 2017
While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. After all, there are no customer service associates...