Consumers love mobile apps: In fact, there were 175 billion downloads globally in 2017 — a 60 percent growth from 2015, according to App Annie’s end-of-year retrospective report. In addition, consumer spending has more than doubled, exceeding $86 billion, while time spent in apps increased...
These days for brick-and-mortar retailers, meeting consumers at their doorsteps goes beyond operating online and digital stores. Retailers have to be OmniReadi — capable of selling in a wide range of channels and offering cohesive and creative shopping experiences that span in-store, online and in-app. But...
