Omni Usage Report news and trends

Building An Online Brand, In Real Life (#IRL)
Omnicommerce // October 20, 2017

How does a handcrafted footwear startup walk the line between building a brand in the real world and selling shoes in the virtual one? In the latest PYMNTS.com Omni Usage Report, a Vantiv collaboration, Randy Shuken, founder of footwear retailer Qüero, explains why he relied...

TRENDING: The Role Of Pop-Up Shops In Driving Omnicommerce
Omnicommerce // October 19, 2017

Customers are increasingly making purchases online and making decisions based on shipping – namely, how fast and how cheaply a retailer can get products to their doors. But what can merchants do when shipping can’t be sped up? In the new PYMNTS.com Omni Usage Report, a...

Interviews & Exclusives
NEW REPORT: Bots Inside Of Messaging Apps Target Customer Service, Not Sales

December 11, 2017
While it’s nice to be able to shop from the comfort of the couch, purchasing online can be rather confusing for some consumers. After all, there are no customer service associates they can turn to. To ease the online shopping experience, retailers are increasingly turning to social media platforms to offer consistent support to their customers. […]