Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people familiar with the matter, reported WPP, the biggest ad buyer in the world, increased its ad spend at Amazon in...
London-based multinational advertising and public relations company WPP’s sneeze shows a flu spreading across the advertising sector, and the malaise is borne in part by bits and bytes. In fact, it looks like the traditional middlemen — the big advertising agencies like WPP, Omnicom and...
October 30, 2023
Marketing communications company Omnicom has acquired eCommerce firm Flywheel Digital for $835 million. The company says the net-cash purchase, announced Monday (Oct. 30), allows Omnicom to expand its footprint in the digital commerce and retail media sectors. In a news release, John Wren, Omnicom’s CEO and chairman, said, “eCommerce sales worldwide are set to increase […]
April 05, 2019
Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people familiar with the matter, reported...
