Why do retailers keep shoveling promotions to consumers when only 18 percent of them consider them critical drivers of their purchase decisions? That’s just one of the insights from a new MasterCard report on what motivates the “omnishopper” to shop and buy. Want to get...
November 10, 2015
With Black Friday just weeks away, both retailers and consumers alike are gearing up for (or even already in the midst of) the holiday shopping season. Armed with the retail sales data from its SpendingPulse analytics tool, MasterCard revealed the biggest trends for this year’s healthy spending season. Sarah Quinlan, MasterCard’s SVP of Market Insights, […]
September 10, 2015
Why do retailers keep shoveling promotions to consumers when only 18 percent of them consider them critical drivers of their purchase decisions? That’s just one of the insights from a...