From fashion to advertising and beyond, companies increasingly recognize the importance of representing a diverse range of body types, skin tones and backgrounds in their marketing and products. This shift toward inclusivity is a response to societal changes and a strategic move to engage a...
Consumers are cautious these days about their spending. It’s the tale of the retail community and the real-life challenge Macy’s is currently grappling with. On Tuesday (Aug. 22), in its second-quarter earnings report, Macy’s said consumers are expected to adopt a more discriminating and financially...
While Macy’s is making its plans public to enhance its private business, Amazon is reducing its focus on private-label operations. This summer, Macy’s announced its plans to launch four private brands by the end of 2025. The first brand, called “On 34th,” is scheduled to...
If a coat or a pair pants were tailored to your body, what’s the likelihood of you returning it? Probably slim. But what if tailoring wasn’t an option and relying on what the retail industry has to offer for your body type was the only...
October 19, 2023
Brands are realizing the significance of crafting captivating digital experiences to engage their customers. The need is self-evident, requiring little persuasion for brands to invest. However, as brands embrace this trend, a new challenge comes into focus — the task of connecting these digital experiences with tangible real-world results. Determined to bridge the gap between […]
