Online Ads news and trends

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon // February 05, 2024

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser....

Google Shopping Now Live In The US
eCommerce // July 22, 2019

After testing around the world since 2018, the new Google Shopping homepage is live in the U.S.  The new shopping experience launched by Alphabet’s Google focuses on personalization and browsing, 9to5 Google reports. The revamped experience was unveiled in India before rolling out to France...

Google Makes Search More Shoppable
Retail // May 14, 2019

Google is going shoppable – everywhere. That is the takeaway from a newly published blog post, in which the online search giant announced that, going forward, users will be able to shop at pretty much any Google-associated spot. That will include Search, Google Images, YouTube...

India’s Times Internet Thrives Despite Aggressive Competition
International // May 01, 2019

India is one of the last growth tech markets in the world, and Silicon Valley tech companies have been pushing aggressively there for years. The fierce competition has leveled many native tech companies, but not Times Internet, an Indian media conglomerate, according to a report....

Interviews & Exclusives
How TV Can Support Digital Marketing And Online Payments

July 05, 2018
By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The Great War” — now called World War I — were still fresh enough to hurt. History, though, is often wonderfully contradictory, even contrarian, and as the internet age matures, it is […]

Is Cryptocurrency The Key To Shoppable Movie Content?

January 22, 2018
No one likes watching ads, and many will go to great lengths to avoid them, including subscription services, time-shifted viewing and pop-up blockers, to name but a few. That’s a big problem for a...

Quick Reads
Google: DOJ ‘Made Up Markets’ as Excuse for Antitrust Suit

April 28, 2024
Google has accused the federal government of fabricating a market for its antitrust suit against the tech giant. Despite this, the Department of Justice (DOJ) has not shown that Google commands a 70% share of the online advertising market, the company said in a court filing asking a judge to summarily dismiss the suit. According to a Saturday […]

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies

February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media...

Google Shopping Now Live In The US

July 22, 2019
After testing around the world since 2018, the new Google Shopping homepage is live in the U.S.  The new shopping experience launched by Alphabet’s Google focuses on personalization and browsing,...

India’s Times Internet Thrives Despite Aggressive Competition

May 01, 2019
India is one of the last growth tech markets in the world, and Silicon Valley tech companies have been pushing aggressively there for years. The fierce competition has leveled many...