Online Advertising news and trends

Amazon Sellers Turning to Google Ads to Reach Shoppers
eCommerce // May 30, 2024

Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries for potential buyers, sellers can now target specific demographics and send them to Amazon, creating...

Google Introduces AI Tools for Generating Product Images, Videos
Google // May 21, 2024

Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with options, we’re introducing new ways to deepen the connections between shoppers and merchants through rich and compelling...

Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant
Google // May 15, 2024

Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an infusion of AI into its dominant search engine, marking one of the most dramatic changes...

Report: Discord to Show Ads After History of Shunning Them
Social Commerce // March 31, 2024

Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. The ads will begin appearing on Discord’s free platform this week, The Wall Street Journal (WSJ) reported Saturday (March 30), citing sources familiar with the company’s plans. The ads are from video...

Interviews & Exclusives
Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant

May 15, 2024
Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an infusion of AI into its dominant search engine, marking one of the most dramatic changes to the company’s foundation since its inception and potentially triggering […]

Curbing Digital Advertising’s Big Payments Fraud Problem

September 19, 2019
The complexity of online and mobile advertising — and the vast sums of money involved — make those areas extremely attractive for criminals. In a new PYMNTS interview, Yinglian Xie,...

Quick Reads
Google Will Get Judge’s Hearing in AdTech Antitrust Trial

June 07, 2024
Google parent Alphabet’s trial on antitrust charges around its advertising technology will be decided by a judge rather than a jury. Judge Leonie Brinkema ruled Friday (June 7) after Alphabet paid the federal government an amount covering the damages eight federal government agencies alleged that they suffered because of Google’s actions — $2.3 million, Bloomberg […]

Amazon Sellers Turning to Google Ads to Reach Shoppers

May 30, 2024
Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups specializing in mining Google queries...

Google Introduces AI Tools for Generating Product Images, Videos

May 21, 2024
Google has announced a range of new artificial intelligence (AI) tools for retailers, including some that help them generate product images and videos. “At a time when shoppers are flooded with...

Report: Discord to Show Ads After History of Shunning Them

March 31, 2024
Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. The ads will begin appearing on Discord’s free platform this week, The Wall Street Journal (WSJ) reported...