No longer a figment of innovative imaginations and fictional futuristic stories, augmented reality (AR) and virtual reality (VR) technology is increasingly having an impact on, well, reality. This is especially true for retailers, as retail companies from around the omnichannel space look to appeal to...
How do you design an omnicommerce strategy without a brick-and-mortar store? For this month’s Omniommerce Tracker cover story, PYMNTS spoke with Kristin Richmer, head of brand marketing at online footwear and apparel retailer Zappos, about the challenges and advantages of building a successful omnichannel strategy...
It’s looking like a very omni new year, so far. If the early goings in 2017 are any indication, with several companies debuting new features as the calendar flipped over into the new year, many major retailers are likely planning innovative omnichannel makeovers in the...
With a little smart omnicommerce planning, it seems merchants are more likely to have happy holidays this year. The latest Omnicommerce Tracker™ features a conversation with Carl Prindle, president and CEO of furniture omnichannel platform Blueport Commerce, with takeaways on what omnichannel strategies were successful...
