Online Marketing news and trends

UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 
Retail // July 12, 2023

Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount for driving revenue and staying ahead in the market. One powerful tool that has emerged...

Could A New Instagram Privacy Setting Lead To More Mobile Ads?
Facebook // October 05, 2018

Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location history with Facebook. According to TechCrunch, that “means your exact GPS coordinates collected by Instagram,...

Snap Launches eCommerce For Advertisers
eCommerce // September 27, 2018

Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes after a recent product search deal involving Amazon. According to a report, the products include Collection Ads, scheduled to launch...

Can Spotify And Metallica Localize Live Shows With Big Data?
Big Data // July 31, 2018

Set lists do much more than determine the songs heard in concert. They also signal to fans the mindsets of their favorite bands and musicians – Are they trying to move past an overplayed classic? Are they feeling nostalgic for their garage days? Does the lead...

Interviews & Exclusives
UPP Takes an AI-Powered Approach to Optimizing Google Shopping for Merchants 

July 12, 2023
Today’s digital landscape requires retailers to bring their A-game to grabbing customers’ attention and loyalty. With the rise of eCommerce and online shopping, optimizing the customer experience has become paramount for driving revenue and staying ahead in the market. One powerful tool that has emerged is artificial intelligence (AI), particularly in the context of product […]

How TV Can Support Digital Marketing And Online Payments

July 05, 2018
By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The Great War” — now called...

Quick Reads
Could A New Instagram Privacy Setting Lead To More Mobile Ads?

October 05, 2018
Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location history with Facebook. According to TechCrunch, that “means your exact GPS coordinates collected by Instagram, even when you’re not using the app, would help Facebook […]

Snap Launches eCommerce For Advertisers

September 27, 2018
Snapchat eCommerce is taking shape this week, with the company that operates the messaging app launching advertising products centered around online retail. The move comes after a recent product search...