Orangetheory Fitness news and trends

Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships

September 20, 2017
Interviews & Exclusives
Hy-Vee Kicks Into Hy-Gear With Wahlburgers, OrangeTheory Partnerships

September 20, 2017
Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services? That’s the strategy Hy-Vee is investing in, and the latest move along the trajectory has been a partnership between the Iowa-based supermarket chain and two unlikely comrades: OrangeTheory Fitness and Wahlburgers restaurants. According to Supermarket News, Hy-Vee […]