Orthodontics news and trends

SmileDirectClub Saga Illustrates Promise and Peril of Direct-to-Consumer Retail Models

December 07, 2023
SmileDirectClub box
Democratizing Orthodontia: Meet The Warby Parker Of Straight Teeth
Innovation // February 09, 2018

What’s $5,000 for braces when a perfect smile is priceless? “Too much,” is the answer for many, many consumers. Sixty-five percent of U.S. residents are candidates for orthodontics, but only a small fraction of those go forward with the necessary care due to cost. There...

Interviews & Exclusives
Democratizing Orthodontia: Meet The Warby Parker Of Straight Teeth

February 09, 2018
What’s $5,000 for braces when a perfect smile is priceless? “Too much,” is the answer for many, many consumers. Sixty-five percent of U.S. residents are candidates for orthodontics, but only a small fraction of those go forward with the necessary care due to cost. There is a wide disparity between those who can afford dental […]