Oscar de la Renta is using Amazon rather than fashion weeks for customer acquisition. The New York-based luxury fashion house has found that by streaming a show on the eCommerce site and displaying its goods at off-season shows, it reaches its clients directly. Fashion weeks and...
Today in retail, Mattel and Disney sign a licensing agreement that includes Princess and Frozen product lines, and Oscar de la Renta won’t be the last luxury clothing brand to get into the resale market. Plus, Walmart eyes super app status with pair of FinTech...
The New Year habit of making year-ahead predictions, not unlike the business of forecasting the weather, is fraught with risk and a high probability that the prognosticator will be wrong. In a world where crystal balls are still largely confined to their role as New...
Luxury fashion brand Oscar de la Renta is taking a deeper step into the resale business by allowing its customers to buy vintage dresses from “Sex and the City,” “Succession” and other TV shows as part of its product line expansion, Bloomberg reported Tuesday (Jan....
December 15, 2022
Oscar de la Renta is using Amazon rather than fashion weeks for customer acquisition. The New York-based luxury fashion house has found that by streaming a show on the eCommerce site and displaying its goods at off-season shows, it reaches its clients directly. Fashion weeks and other industry events reach only industry buyers and the fashion […]
January 25, 2022
Luxury fashion brand Oscar de la Renta is taking a deeper step into the resale business by allowing its customers to buy vintage dresses from “Sex and the City,” “Succession”...
