Outdoor Voices news and trends

Report: Activewear Brand Outdoor Voices Weighing Sale
eCommerce // August 12, 2022

Activewear producer Outdoor Voices is mulling putting itself up for sale, Bloomberg News reported, citing unnamed sources. An advisor is helping the company explore options and while selling the closely held business is one option, ownership could choose another course, Bloomberg reported. Another option is...

Today In Data: Challenges And Advancements In Smart Technology
Retail // June 17, 2019

The smart technology field continues to be hampered by security issues even as solutions in the space are put to use in many cases. In pet technology news, Pawscout is helping owners find their wayward pets with a Bluetooth-enabled tag as pet retail becomes a...

RFID Steps Up As A Retail Innovation Tool
Retail // June 14, 2019

Radio-frequency identification (RFID) technology is carrying more weight in retail these days, helping merchants to innovate and win over consumers, and even serving to tie together web, mobile and in-store experiences as part of the focus on omnichannel commerce. One of the latest examples comes...

Outdoor Voices’ Relaxed Approach To Workout Wear
Retail // December 28, 2018

There is a certain push toward perfectionism in athletic wear — some of that Nike “Just do it” ethos tends to permeate the market segment in a way that can feel a bit like pressure to all but the most seasoned athletes. But Austin-based Outdoor...

Interviews & Exclusives
Fashion Shoppers’ Shift to Digital Sends Physical Retailers Packing

May 14, 2024
Consumers are increasingly buying clothing from third-party digital marketplaces, forcing more retailers to close shop. Most recently, Ted Baker’s North American business announced Friday (May 10) that amid bankruptcy proceedings in the United States, it is closing 40 locations across the U.S. and Canada, kicking off liquidation sales. It also announced closing sales at eight Brooks Brothers locations and seven Lucky Brand stores in Canada. […]

Quick Reads
Report: Activewear Brand Outdoor Voices Weighing Sale

August 12, 2022
Activewear producer Outdoor Voices is mulling putting itself up for sale, Bloomberg News reported, citing unnamed sources. An advisor is helping the company explore options and while selling the closely held business is one option, ownership could choose another course, Bloomberg reported. Another option is raising new funds. Activewear sales soared during the COVID-19 pandemic […]