Paid Advertising news and trends

Lawsuit Says Facebook Officials Knew About Ad Metric Issues And Did Nothing

March 22, 2020
Facebook officials allegedly knew about ad issues, according to a lawsuit
Amazon Is Going After Advertisers In A Bigger Way
Retail // June 29, 2017

Amazon has realized the value of its gathered insights into how consumers spend their money. As a result, the eCommerce giant is revamping the way it targets advertisers.  According to a recent Bloomberg report, while Amazon has long focused on highlighted search results and banner...

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Lawsuit Says Facebook Officials Knew About Ad Metric Issues And Did Nothing

March 22, 2020
Facebook is under fire in a new set of documents in a lawsuit, which allege the company knew for years that paid advertising services on the site were exaggerating and distorting the number of people who would see the ads, according to a report by the Financial Times. The numbers, according to the documents, often […]

Amazon Is Going After Advertisers In A Bigger Way

June 29, 2017
Amazon has realized the value of its gathered insights into how consumers spend their money. As a result, the eCommerce giant is revamping the way it targets advertisers.  According to...