Parachute news and trends

Today In Retail: Walmart, Ford Launch Driverless Delivery in 3 Cities; PetSmart Offers BNPL
Retail // September 15, 2021

In today’s top retail news, Walmart is partnering with Ford and Argo AI to bring driverless delivery to three major U.S. cities, and PetSmart is offering consumers the ability to use Afterpay’s buy now, pay later (BNPL) platform for purchases. Also, retailers are prepping for...

Parachute Expands to Furniture in Bid to Own the Home
Retail // September 15, 2021

Direct-to-consumer (D2C) lifestyle brand Parachute is entering the furniture category with the launch of its first line of bed frames, as the company tries to take market share from bigger merchants in order to grow its business and become a part of every room in...

Snowe, Simplicity And (Literally) Making Bedding Out Of Air
Retail // March 22, 2019

There is no shortage of direct-to-consumer (DTC) eCommerce firms offering luxurious, hotel-quality sheets to consumers — and doing so at a price that reflects a more middle class-focused approach to normally luxury items. Boll & Branch, Brooklinen and Parachute all offer something in that vein. A new...

Interviews & Exclusives
CFOs Adjust to Retail’s New Reality

October 13, 2022
The term “omnichannel” has its fans and detractors, but by any name, hybrid online-physical shopping and payments experiences are the next normal so many wondered about in the depths of the pandemic, bringing the best of both worlds to connected economy consumers. In a discussion for the Visa B2B Series: What CFOs and Treasurers Can […]