As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct resale platforms. Resale operating system Archive announced last week via LinkedIn a partnership with footwear brand Dr. Martens on its new resale initiative, ReWair, through which the...
While most retailers are using Black Friday to move into the black, one company is heading into the green, adding that it’s “more important now than ever.” Patagonia said it will be donating all of its Black Friday sales to grassroots, environmentally focused groups that...
Five Black Fridays ago, outdoor clothing retailer Patagonia declared its surprising mission to limit its own growth in the name of the environment. In the years since, the company has actually seen its profits rise. How did this retail paradox become possible?
