Peapod news and trends

Free Samples Make Supermarket Comeback Amid Crowded Online Ad Space

October 16, 2023
free samples in grocery store
Ahold CFO Says 10B Personalized Offers Drove Record Digital Engagement
Earnings // February 15, 2023

Ahold Delhaize is combating inflation-related belt-tightening by leveraging customer data to offer targeted rewards. The multinational grocery giant, parent of a range of well-known supermarket chains, spoke to the success of these efforts on a call with analysts Wednesday (Feb. 15), discussing the company’s fourth-quarter...

Record-Breaking Holiday for Online Grocery Shopping Holds New Year Clues
Retail // December 23, 2022

This year, Ahold Delhaize is seeing holiday shoppers flock to online grocery like never before. The U.S. arm of the grocer, which encompasses thousands of stores across brands such as Giant, Food Lion and Stop & Shop as well as digital brands Peapod and FreshDirect, is seeing...

Grocery Roundup: Grocers Use Direct Catering Ordering to Compete With Instacart; eGrocery Delivery May Come...
Retail // February 10, 2022

With online grocery channels proving to be sticky even in periods of lower contagion concerns, many grocers are now finding ways to bring more of their business into the digital sphere. One of the key areas of innovation here in the past several months has...

Ahold Delhaize USA Launches Peapod Digital Labs
Innovation // May 22, 2018

Ahold Delhaize USA, the supermarket operator, announced news on Tuesday (May 22) that it is creating a new entity dubbed Peapod Digital Labs, which will drive digital and eCommerce innovation. In a press release, the company said it has named JJ Fleeman as president of...

Interviews & Exclusives
Record-Breaking Holiday for Online Grocery Shopping Holds New Year Clues

December 23, 2022
This year, Ahold Delhaize is seeing holiday shoppers flock to online grocery like never before. The U.S. arm of the grocer, which encompasses thousands of stores across brands such as Giant, Food Lion and Stop & Shop as well as digital brands Peapod and FreshDirect, is seeing an increase in consumers’ expectations of digital convenience when it […]

Peapod And Alexa Deliver Greater Grocery Ordering Convenience

July 13, 2017
Peapod was one of the earliest Internet startups to offer grocery delivery services, so it only makes sense that the company would strive to stay at the forefront of the...

Why DinnerTime Said No To Meal Kits

May 08, 2017
Anyone who’s ever been the person responsible for a meal at dinner time knows the feeling that is the five o’clock horror. Maybe you only had to cook for yourself,...

Quick Reads
Free Samples Make Supermarket Comeback Amid Crowded Online Ad Space

October 16, 2023
Amid a crowded digital ad space, brands are embracing an analog marketing tactic: free samples. As Bloomberg News reported Monday (Oct. 16), a growing number of retailers are employing this method to entice consumers. The report gives the example of Walmart, which has been holding weekend demonstrations with complimentary samples at more than 120 stores since June, with […]

Ahold Delhaize USA Launches Peapod Digital Labs

May 22, 2018
Ahold Delhaize USA, the supermarket operator, announced news on Tuesday (May 22) that it is creating a new entity dubbed Peapod Digital Labs, which will drive digital and eCommerce innovation....

Software Smooths Logistics of eCommerce Grocery Delivery

June 28, 2017
From Peapod to Instacart and now AmazonFresh, it’s safe to say that the grocery-delivery sector is booming. Many consumers are opting for grocery delivery over going to the store because...

Peapod Moves Into The Metro

February 03, 2016
In the next phase of an evolution that is attempting to make consumers able to connect with their groceries literally anyplace on Earth, D.C.’s Metro and Peapod will be partnering...