Perch news and trends

Report: Apollo Seeks Buyer For Amazon Brand Aggregator Perch
Amazon // September 03, 2023

Apollo Global Management is reportedly second-guessing its investment in Amazon brand aggregator Perch. The private equity firm in 2001 pledged up to half a billion dollars in debt to Victory Park Capital, which invests in multiple aggregators, Perch among them. Now, as Bloomberg News reported...

Grocery Roundup: Amazon ‘Just Walk Out’ Expands to Virginia; Giant Launches Interactive End Caps
Retail // April 07, 2022

Amazon is quickly expanding its “Just Walk Out” frictionless checkout system to new parts of the country. The first full-size Amazon Fresh location using the technology on the East Coast opened with a new 30,000-square-foot store in Fairfax, Virginia, WTOP News, a Washington, D.C. outlet,...

Omnichannel Retail’s Future, Perch Moves Into Fulfillment, Ulta Is Aggressive Post-Pandemic
Today In Data // August 27, 2021

Retailers understand that they need an omnichannel approach to succeed. Plus, Ulta plays offense as eager shoppers return to stores, and Perch adds Web Deals Direct to expand its capabilities. Data: 20%: Increase in Ulta’s foot traffic in 2021 vs. 2019. 59%: Share of shoppers...

Today In Retail: Department Stores See New Model; Ulta Beauty Plays Offense In Recovering Industry
Retail // August 26, 2021

In today’s top retail news, an increasing number of retail partnerships are paving the way for a potential new way of doing business, including the collaboration between Ulta Beauty and Target that is continuing to roll out. Also, Ace Hardware is planning a new distribution...

Interviews & Exclusives
Perch And Purina Team To Give In-Store Shoppers A Web-Like Product Experience

June 17, 2021
Computer vision is transforming the grocery store experience. It is revolutionizing the checkout experience, streamlining the order fulfillment workflow, and now changing the way we purchase products for our pets. Marketing platform Perch, which uses computer vision to create touch-responsive digital media in stores, announced Thursday (June 17) that it has partnered with Nestlé’s Purina […]

Former Bain, Wayfair Exec Leads Drive To Acquire Powerhouse Amazon Sellers

November 05, 2020
It seems you can buy pretty much anything you want on Amazon these days. But when Perch CEO Chris Bell goes shopping on the world’s largest online retailer, he’s not...

Quick Reads
Razor Group Acquires Perch, Consolidating Two Online Brand Aggregators

March 04, 2024
Razor Group has acquired Perch in a deal that consolidates two online brand aggregators. Following this acquisition, Razor Group now operates a catalog of 40,000 products across three continents, in more than 10 countries and 30 channels, “paving the way for a [$1 billion] top-line business,” Tushar Ahluwalia, co-founder and CEO of Razor Group, said in a […]

Report: Apollo Seeks Buyer For Amazon Brand Aggregator Perch

September 03, 2023
Apollo Global Management is reportedly second-guessing its investment in Amazon brand aggregator Perch. The private equity firm in 2001 pledged up to half a billion dollars in debt to Victory...

Perch Continues European Expansion With M&A Head, Acquisition Plans

July 28, 2021
Tech-based marketing platform Perch has hired former Amazon exec Rahul Shewakramani as its head of M&A in Europe and committed 300 million euros (more than $416 million) to acquire third-party...

Real Estate Tech Firm Perch Gets New Name, Raises $36M

January 07, 2020
Real estate technology firm Perch has rebranded as Orchard while raising $36 million in new equity funding led by Navitas, with participation from FirstMark, Juxtapose and Accomplice, the company announced...