Perfume news and trends

Perfecting Perfumery For The Instagram Era
Retail // June 24, 2019

When Baptiste Bouygues joined forces with his mother, Marie-Lise Jonak, to create a line of perfumes called Ormaie, they quickly learned that selling all-natural luxury perfume directly to consumers was much harder in practice than it would appear to be on paper. Prior to his efforts...

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Glossier Brings Shops To Nordstrom

December 04, 2019
With its perfume that has a cult-like following, Glossier is opening temporary shops in seven Nordstrom locations, with the inclusion of the retailer’s New York flagship. The brand will only sell its “Glossier You” fragrance, which has become one of the top-rated products on Glossier.com since rolling out in October 2017, CNBC reported. A Nordstrom partnership […]