Personalization news and trends

Why Payment Choice Can Make or Break Retail’s Holiday Season
Payment Methods // December 11, 2024

There are more than a few factors tied to success during the holiday season. To put it mildly, the season is as much about stress as it is about giving. Merchants are tallying up the sales at the (virtual) registers as their transaction volumes take...

Stitch Fix Tailors Turnaround Strategy With AI, Personalized Offerings
eCommerce // December 10, 2024

Stitch Fix, the online personal styling service, began its fiscal year 2025 with a clear vision to reinvigorate its business and return to growth by the end of FY 2026. Despite some challenges in its first-quarter financial performance, CEO Matt Baer said the company is making...

Trapped Payments Data Becomes Retail’s Hidden Gold Mine
Data // December 03, 2024

At the most basic level, retailers seek to change consumer behavior. They want to incentivize an individual to browse, to click, to find a promotion — say a card-linked offer — so stirring that they cement a relationship with the merchant by clicking the buy...

CEO Interview: Skincare Brand Takes Loyalty — and Data — Personally
Loyalty & Rewards // November 29, 2024

For brands like 100% Pure, a high-end beauty company founded on the principle of natural, non-toxic products, the digital landscape is a challenge and opportunity. Over the past two decades, the brand has grown from a small operation in a Napa farmhouse to a thriving...

Interviews & Exclusives
Why Payment Choice Can Make or Break Retail’s Holiday Season

December 11, 2024
There are more than a few factors tied to success during the holiday season. To put it mildly, the season is as much about stress as it is about giving. Merchants are tallying up the sales at the (virtual) registers as their transaction volumes take off. Shoppers want the best deal as they shop, often […]

CEO Interview: Skincare Brand Takes Loyalty — and Data — Personally

November 29, 2024
For brands like 100% Pure, a high-end beauty company founded on the principle of natural, non-toxic products, the digital landscape is a challenge and opportunity. Over the past two decades,...

The Price of Loyalty? Brands Bet Big on Blockchain to Woo Consumers

November 27, 2024
The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,” in collaboration with Solana, the...

Straight Outta Stealth: Connyct Builds Social Media for the Next Generation

November 18, 2024
It’s hard to believe it was more than 20 years ago. Feb. 4, 2004. George W. Bush was president. The Lord of the Rings ruled the movie box office. “Hey Ya!”...

Quick Reads
Amazon Adds Personalized Recommendations to Shopping App

October 27, 2024
Amazon says it is adding more personalization features with the updates to its Shopping app. “Personalization helps customers find what they’re looking for faster, and surfaces other relevant products that align with their interests based on previous shopping behaviors like recent purchases and browsing history,” the eCommerce giant wrote in a recent blog post.  For […]

Google Amps Up Gemini’s AI Model for New Shopping Platform

October 15, 2024
Google has revamped its shopping platform, introducing an experience powered by artificial intelligence (AI) that will roll out across the U.S. in the coming weeks. This transformation leverages 45 billion...

LTK Adds New Customization Features to Automatic Direct Message Tool

August 20, 2024
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct...

Luxury Brands Slash Prices to Entice Middle-Income Buyers

July 21, 2024
Luxury brands have begun lowering their prices to win back middle-income shoppers. As The Wall Street Journal (WSJ) reported Sunday (July 21), this move — by companies such as Burberry...