Personalized Experiences news and trends

Retailers Lost $150B in 2016 By Not Providing Personalized Shopping Service
Retail // February 15, 2017

Smart-enabled devices undoubtedly make everyone’s lives easier. As a result of being able to research anything from anywhere at any time and ordering services at the drop of a hat, consumers have turned into seekers of instant gratification who prefer personalized experiences. Given this fast consumer-driven...

Interviews & Exclusives
Dynamic Yield Uses Mastercard Data to Power Personalized Experiences for Merchants and Issuers  

March 15, 2023
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch with the Weds. (March 15) launch of the Element solution from Dynamic Yield. Marrying Dynamic Yield’s form of personalization — what it calls “hyper-personalization” — […]