Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of course, have been around for decades. As Webster noted, the granddaddy might be Neiman Marcus’s InCircle program, which made the firm...
Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By using their credit or debit cards to subscribe to these offers, consumers in exchange get rewards, discounts or special benefits...
While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are more interested in receiving personalized offers without monetary incentives. This evidence is contrary to the fact that Gen Z, as...
Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t enjoy a digital experience as much as Gen Z consumers, who are considered the first fully-digital natives, millennials value receiving...
March 01, 2024
Everyone likes a customized gift, right? Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on how consumers shop, but failing to fully understand a customer’s needs can result in offers that fall flat. The study, “Personalized Offers Are Powerful — But Too […]
December 29, 2023
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide...
