Despite facing challenges in the first quarter due to changes in Foot Locker’s physical presence, brand assortment, digital initiatives, and omnichannel strategies, the retailer is using concept stores as experimental spaces to explore localization in a bid to make deeper customer connections. During the Q1...
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch with the Weds. (March 15) launch of the Element solution from Dynamic Yield. Marrying Dynamic...
There is perhaps no pickier sub-group of shoe enthusiasts than runners. The average distance runner goes through three pairs of sneakers per year – and most keep several different types on hand, so they can rotate them between workouts. Runners also tend to be more brand-loyal...
March 15, 2023
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s all moving up a notch with the Weds. (March 15) launch of the Element solution from Dynamic Yield. Marrying Dynamic Yield’s form of personalization — what it calls “hyper-personalization” — […]
