Pg news and trends

P&G Says 6% Sales Increase Underpins Consumer Spending Resilience Amid Inflation
Earnings // October 18, 2023

Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net sales of $21.9 billion, an increase of 6% from the prior year. According to Jon...

Procter & Gamble Sees No Shift in Consumers’ Private Label Trade-Down
Retail // January 19, 2023

Consumer packaged goods giant Procter & Gamble said it has no plans to change strategy as it continues to work through a difficult cost and operating environment. This, as the Cincinnati-based maker of Tide, Bounty, Pampers, Gillette and dozens of other household brands told investors...

CPG CFOs Picking Their Battles in Inflation Fight
CFO // August 22, 2022

What’s on the minds of chief financial officers (CFOs) in the gargantuan consumer packaged goods (CPG) industry reflects general trends impacting the economy at large, so observers in every sector are well advised to take note. Despite experiencing a slowdown in growth over recent years,...

P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
Retail // April 20, 2022

Testing the limits of elasticity, Procter & Gamble (P&G) is increasing prices here, focusing on discounts there, confronting inflation with a product “superiority strategy” that’s working. Even though the consumer-packaged goods (CPG) giant sees inflationary effects continuing — and perhaps worsening — many consumers continued...

Interviews & Exclusives
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences

February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]

Charmin And Unrolling The Mystery Of The Great Toilet Paper Shortage

April 13, 2020
It has been said that a crisis reveals what people truly value, quickly separating the things that one needs to have from those that one merely wants to have. And,...

Quick Reads
P&G Says 6% Sales Increase Underpins Consumer Spending Resilience Amid Inflation

October 18, 2023
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net sales of $21.9 billion, an increase of 6% from the prior year. According to Jon Moeller, chairman of the board, president and CEO, the company’s […]

P&G Launches BeautySPHERE Digital Platform, Consumers Can Explore Products and More

January 13, 2022
P&G has stepped into the popular metaverse genre of commerce that Alexis Schrimpf, vice president of design, global skin and personal care, has described as an “experimental kind of experimentation,”...

P&G Enters The Connected Device Market

January 06, 2020
Product giant Procter & Gamble made its first appearance in 2019 at the annual Consumer Electronic Services showcase in Las Vegas. It is back again this week with more smart...

P&G, Unilever Raise Prices Due To Inflation

October 28, 2018
Some of the world’s largest consumer goods makers are gearing up to increase prices in an effort to contend with increasing costs of raw materials. According to a report from...