Piper Jaffray Companies news and trends

Nike Is Becoming Less Cool For Generation Z

October 12, 2017
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Nike Is Becoming Less Cool For Generation Z

October 12, 2017
Teen spending behavior is changing, according to recent findings from investment bank and asset management firm Piper Jaffray Companies’ semi-annual “Taking Stock With Teens” survey. In this year’s edition, the results of which were announced Wednesday (Oct. 11), teens appear to have a measurable, growing interest in digital and a declining taste for traditional brands. […]