Planet Fitness news and trends

Planet Fitness: 25% of Members Now Gen Z
Earnings // February 22, 2024

Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part to the company’s efforts to recruit high school students, management said during a Thursday (Feb. 22) earnings call. “We aim...

Strava 22 Points Ahead of Closest Competitor in Provider Ranking of Fitness Apps
Fitness // December 28, 2023

It’s time to make New Year’s resolutions, and if one of yours is to get fit, PYMNTS’ Provider Ranking of Fitness Apps could help. Each month, PYMNTS determines the most popular apps in the fitness industry using certain metrics. The overall score is calculated based...

Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition
Earnings // November 07, 2023

Planet Fitness reported strong third-quarter (Q3) performance that it attributes to growing membership among Generation Z consumers. “We continue to see our strongest net member growth for Gen Zs who now make up a quarter of our membership base,” Planet Fitness Interim CEO Craig Benson told analysts on a Tuesday...

Strava Remains at Top of PYMNTS’ Provider Ranking of Fitness Apps
Fitness // November 01, 2023

For the third consecutive month, Strava earns the top spot in PYMNTS’ Provider Ranking of Fitness apps. Planet Fitness claims third place and pushes the rest of the apps down a ranking. Here’s where the top 10 land. The Top 5 Strava remains at No....

Interviews & Exclusives
Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition

November 07, 2023
Planet Fitness reported strong third-quarter (Q3) performance that it attributes to growing membership among Generation Z consumers. “We continue to see our strongest net member growth for Gen Zs who now make up a quarter of our membership base,” Planet Fitness Interim CEO Craig Benson told analysts on a Tuesday (Nov. 7) earnings call. “We believe we are unique among […]

Subscription Businesses Test New Pricing Models to Curb Membership Churn

August 30, 2023
The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on...

Quick Reads
Planet Fitness: 25% of Members Now Gen Z

February 22, 2024
Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part to the company’s efforts to recruit high school students, management said during a Thursday (Feb. 22) earnings call. “We aim to be the brand that Gen Z think of when […]

Planet Fitness Reports Upbeat Q2 Results Fueled by Gen Z

August 03, 2023
Planet Fitness said its second-quarter results reinforce how the company’s fitness experience “continues to resonate with consumers.” On a Thursday (Aug. 2) earnings call, CEO Chris Rondeau highlighted the strong demand for the brand,...

Sweatcoin Walks Over Competition in Fitness App Rankings

November 15, 2022
This edition of PYMNTS’ Provider Ranking of Fitness app brings to light eleven contenders ready to sweat it to the top. Our top contender is unswayable from No.1. There’s a...

Planet Fitness Sees Record Membership With Gen Z’s Help

November 08, 2022
There was a time before the pandemic when Generation Z was the smallest portion of Planet Fitness’ membership base. Now, this group is among the brand’s largest customer population, company...