February 06, 2024
Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul, their rewards offerings. “Consumers have higher expectations of what they’re going to get, ultimately, from loyalty programs,” he said. In a nutshell, the proverbial earn-and-burn programs that have been a […]
