Augmented reality (AR) has long been associated with games like Pokémon Go and Zombies, Run! However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping...
Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and has already attracted 500 million visitors. According to TechCrunch, Niantic VP of Strategic Partnerships Mathieu de Fayet said, “The idea...
There’s no doubt about it. This year has been big for retail — big on change, innovation and some surprises along the way. EMV changed the payments game in the U.S. Consumers flocked to online and mobile commerce, robots rose in food and consumer goods, and brick-and-mortar stayed relevant...
Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September, Apple and Niantic announced that the game would be made available for Apple Watch by the end of 2016. While...
September 27, 2016
Pokémon GO has literally become a total mobile game-changer. Consumers have flocked to the game in epic proportions and with a level of passion that’s seen some quit their jobs to play full time or being so distracted while playing that they fall off cliffs or walk into traffic. Pokémon GO hit 100 million downloads within a month […]
August 30, 2016
Google Play’s four top-grossing apps have seen a 10 percent increase in revenue from their game apps in Europe since the debut of Pokémon GO. A theory is that, once...
June 01, 2017
Pokémon GO maker Niantic has revealed that sponsored locations like McDonald’s Japan pay up to $0.50 for each visitor attracted to the game — and has already attracted 500 million visitors. According to TechCrunch, Niantic VP of Strategic Partnerships Mathieu de Fayet said, “The idea is to offer players items at certain locations, and partners […]
December 20, 2016
Niantic, the developer behind the wildly successful augmented reality app Pokémon Go, has delayed development on its Pokémon Go Apple Watch app. Back in September, Apple and Niantic announced that...
August 08, 2016
Not everyone is being swept up in the Pokémon GO craze. Cybersecurity firm LookingGlass has been hired by power utility companies in Florida to get Pokémon off the map. According to a...
July 18, 2016
It’s not just Nintendo, kids and twenty-somethings getting in on the Pokémon GO craze. So is review website operator Yelp. On Friday (July 15), Yelp, which transformed the customer-driven review process,...
