Polestar news and trends

Remember the Titan: Apple Sunsets Electric Vehicle Moonshot
Apple // February 28, 2024

It’s lights out for Apple’s dream of entering the electric vehicle (EV) marketplace. A Tuesday (Feb. 27) report reveals that the Cupertino, California, personal computer and smartphone pioneer is abandoning its EV plans, sunsetting what was referred to internally as Project Titan. The effort, first...

Gaming and Entertainment Options Forge New Roads for Connected Cars
Connected Economy // February 21, 2024

In today’s dynamic digital landscape, original equipment manufacturers (OEMs) and developers are constantly exploring fresh ways to leverage advanced technologies to enhance the in-car experience for drivers.  For gaming enthusiasts, this entails immersive in-car gaming experiences that seamlessly integrate with the vehicle’s systems, offering entertainment...

Hertz Weighs Layoffs Amid Pivot Away from EVs
Earnings // February 06, 2024

Hertz is reportedly considering layoffs after selling part of its electric vehicle fleet. The car rental giant on Tuesday (Feb. 6) reported quarterly and year-end earnings showing that it lost an adjusted $1.36 per share, missing analyst projections of a 76-cent loss. The earnings came weeks after Hertz...

Volvo’s EV Funding Cut Highlights Ongoing Challenges in Driving Consumer Demand
Transportation // February 01, 2024

While electric vehicles (EVs) have been celebrated for their potential to revolutionize transportation and accelerate the path toward a greener future, recent moves by original equipment manufacturers (OEMs) to scale down production, divest and cut funding have cast a shadow over this once-optimistic narrative. On...

Interviews & Exclusives
Remember the Titan: Apple Sunsets Electric Vehicle Moonshot

February 28, 2024
It’s lights out for Apple’s dream of entering the electric vehicle (EV) marketplace. A Tuesday (Feb. 27) report reveals that the Cupertino, California, personal computer and smartphone pioneer is abandoning its EV plans, sunsetting what was referred to internally as Project Titan. The effort, first started in 2014, spent billions of dollars in pursuit of […]

Gaming and Entertainment Options Forge New Roads for Connected Cars

February 21, 2024
In today’s dynamic digital landscape, original equipment manufacturers (OEMs) and developers are constantly exploring fresh ways to leverage advanced technologies to enhance the in-car experience for drivers.  For gaming enthusiasts,...

Volvo’s EV Funding Cut Highlights Ongoing Challenges in Driving Consumer Demand

February 01, 2024
While electric vehicles (EVs) have been celebrated for their potential to revolutionize transportation and accelerate the path toward a greener future, recent moves by original equipment manufacturers (OEMs) to scale...

Quick Reads
Hertz Weighs Layoffs Amid Pivot Away from EVs

February 06, 2024
Hertz is reportedly considering layoffs after selling part of its electric vehicle fleet. The car rental giant on Tuesday (Feb. 6) reported quarterly and year-end earnings showing that it lost an adjusted $1.36 per share, missing analyst projections of a 76-cent loss. The earnings came weeks after Hertz announced it was selling 20,000 Tesla electric vehicles (EVs) — […]

Over-the-Air Updates Add Functions to Millions of Vehicles

May 26, 2022
Making the most of their ability to deliver over-the-air (OTA) updates to a growing number of cars, automakers continue to add new features to the software of cars that are...