Porsche Passport news and trends

Porsche Brings Subscription Service To Four More Cities

August 29, 2019
Porsche
Porsche Passport Lures Younger-Than-Expected Drivers
Merchant Innovation // March 29, 2018

Porsche Passport, the luxury car maker’s subscription service that enables users to access Porsche cars through a mobile app, is luring in younger-than-expected drivers, reported CNBC. Klaus Zellmer, Chief Executive of Porsche North America, told CNBC that the program, which is just live in Atlanta...

Porsche Test Drives Vehicle Subscriptions
Subscription Commerce // October 17, 2017

In an attempt to bring in new customers, Porsche is testing out a vehicle subscription service in Atlanta, where Porsche Cars North America, Inc. is headquartered. Through the Porsche Passport service, members can pay $2,000 or $3,000 for access to Porsche vehicles via a mobile...

Quick Reads
Porsche Brings Subscription Service To Four More Cities

August 29, 2019
Expanding its flexible car ownership experiment even while other automakers pull back, Porsche is bringing its subscription service to four new U.S. cities. The brand is bringing on San Diego, Las Vegas, Toronto and Phoenix to the pilot offering that it began in Atlanta, Bloomberg reported. The cost of its two-tiered Porsche Passport subscription service […]

Porsche Passport Lures Younger-Than-Expected Drivers

March 29, 2018
Porsche Passport, the luxury car maker’s subscription service that enables users to access Porsche cars through a mobile app, is luring in younger-than-expected drivers, reported CNBC. Klaus Zellmer, Chief Executive...

Porsche Test Drives Vehicle Subscriptions

October 17, 2017
In an attempt to bring in new customers, Porsche is testing out a vehicle subscription service in Atlanta, where Porsche Cars North America, Inc. is headquartered. Through the Porsche Passport...