Prepared Meals news and trends

Blue Apron Expands Ready-Made Options as Meal Subscriptions Boost Convenience
Subscriptions // December 12, 2023

As the growth of ready-to-go meal subscriptions outpaces that of traditional meal kits, Blue Apron is launching non-frozen prepared meals — part of an industry-wide trend toward more convenient options. The meal kit company announced Tuesday (Dec. 12) the expansion of its ready-to-eat category with...

Wegmans Opening In-Store Food Hall as Supermarkets Expand Beyond Groceries
Retail // October 16, 2023

As supermarkets look to provide one-stop shopping, Wegmans is pushing beyond the typical grocery format to open a hybrid supermarket/food hall in New York City. According to Time Out New York, the new Manhattan location, set to open Wednesday (Oct. 18), will be set up...

Kroger’s Home Chef Launches Heat-and-Eat Meals as Consumers Seek Takeout Alternatives
Retail // October 04, 2023

With consumers looking for lower-cost options to replace restaurant delivery and pickup without compromising on speed or convenience, Kroger is expanding its meal solutions business. The grocery giant’s meals business Home Chef announced Wednesday (Oct. 4) the launch of a heat-and-eat meal delivery service, Tempo,...

Wellful CEO Says Jenny Craig Can Reach Wider Audience as D2C Brand
eCommerce // October 04, 2023

Rebooted as a direct-to-consumer (D2C) brand, Jenny Craig will now benefit from the widespread expansion of its audience beyond just the locations it can service within reach of brick-and-mortar locations. Following the weight loss brand’s acquisition and relaunch by Wellful, an omnichannel health and diet...

Interviews & Exclusives
Wellful CEO Says Jenny Craig Can Reach Wider Audience as D2C Brand

October 04, 2023
Rebooted as a direct-to-consumer (D2C) brand, Jenny Craig will now benefit from the widespread expansion of its audience beyond just the locations it can service within reach of brick-and-mortar locations. Following the weight loss brand’s acquisition and relaunch by Wellful, an omnichannel health and diet food company, Steve Mikulak, president of Wellful’s Nutrisystem brand, which oversees […]

Quick Reads
Whole Foods Looks to Sate Consumer Hunger for Prepared Meals

April 09, 2023
Whole Foods is reportedly considering opening commercial kitchens amid rising consumer demand for prepared foods. The Amazon-owned grocer would launch these kitchens to make meals for its food bars and refrigerated cases, The Wall Street Journal reported Sunday (April 9), citing people familiar with the matter. The report notes this reverses the company’s trend of […]

Blue Apron Expands Partnership With DoorDash’s DashMart

April 05, 2023
Blue Apron and DoorDash’s DashMart have expanded their partnership to 11 new markets. The expansion makes Blue Apron’s Heat & Eat meals available in a number of new locales, including...

HelloFresh Cofounder Planning Meal Kits For Kids

October 27, 2017
HelloFresh co-founder Dan Treiman is helping to get kids involved in the kitchen, teaming up with Joanna and David Parker to launch a healthy prepared meal service for children. According...