As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to...
Amazon Live has launched an interactive and shoppable channel called FAST Channel on Prime Video and Amazon Freevee. This channel will feature Amazon’s “shop the show” technology that allows customers to use their mobile device to browse, shop and engage with the content they’re watching on their TV, Amazon...
Amazon is reportedly planning to discontinue Freevee, its free, ad-supported streaming service. The move comes as part of a broader effort by Amazon to focus its advertising and product efforts on Prime Video, which rolled out an ad-supported tier last month, according to a Wednesday...
Amazon is partnering with Diamond Sports Group, a move that comes as video streaming platforms see huge boosts from their sports offerings. The eCommerce giant is making a minority investment in the sports media company, and in turn it will make the latter’s content, which...
May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty. Walmart Chief Marketing Officer William White announced Wednesday (May 22) in a LinkedIn Post the launch of Walmart Realm, a gamified marketplace of more immersive […]
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8),...
January 12, 2024
From Walmart looking to be a personal shopping concierge to Amazon expanding its Buy with Prime to more platforms and leveraging tech to help consumers manage their healthcare, the two...
December 29, 2023
At the start of the month, the CEO of Walmart explained challenges in predicting the post-holiday sales outlook for 2024. Meanwhile, Amazon is mastering the art of balance by cashing...
April 16, 2024
Amazon Live has launched an interactive and shoppable channel called FAST Channel on Prime Video and Amazon Freevee. This channel will feature Amazon’s “shop the show” technology that allows customers to use their mobile device to browse, shop and engage with the content they’re watching on their TV, Amazon said in a Tuesday (April 16) press release. “We are excited […]
February 21, 2024
Amazon is reportedly planning to discontinue Freevee, its free, ad-supported streaming service. The move comes as part of a broader effort by Amazon to focus its advertising and product efforts...
January 10, 2024
Amazon is laying off hundreds of employees across its Prime Video and Amazon MGM Studios organization. The cuts follow the organization’s year-long review of every aspect of its business, Mike...
December 27, 2023
Amazon has apparently set a date for adding ads to its Prime Video content. The company will begin introducing commercials to movies and TV shows for viewers in the U.S. beginning Jan. 29,...
