Private Label news and trends

Kroger Sees Private-Label Push Bring Low-Income Shoppers Back
Earnings // June 20, 2024

With ongoing financial challenges affecting consumers very differently depending on their financial standing, Kroger is seeing its initiative to improve its private-label offerings prove key to getting more budget-strapped shoppers to keep spending. On a call with analysts Thursday (June 20) discussing the grocery giant’s...

Walmart Joins Retailers Tailoring Private-Label Offerings to Gen Z
Retail // June 14, 2024

As Gen Z shows an inclination for shopping from retailers’ own brands, major players are tailoring their private-label offerings to these young consumers’ desires and preferences. Walmart, for instance, recently relaunched its $2 billion No Boundaries fashion brand with an eye toward attracting new Gen...

Sam’s Club Recruits Its Customers to Drive Private-Label Innovation
Retail // June 06, 2024

As retailers rethink their relationships with their customers looking to drive deeper loyalty and higher engagement, Sam’s Club is looking to its membership base to help guide the future of its Member’s Mark private-label brand. The Walmart-owned warehouse club chain announced Thursday (June 6) the...

Target Expanding Private-Label Offerings to Other Stores
Retail // May 06, 2024

Shoppers might soon spot Target’s private-label brands at stores other than Target. Christina Hennington, the company’s chief growth officer, tells Bloomberg News that it is expanding sales of its in-house Cat & Jack children’s brand at department-store chain Hudson’s Bay Co. in Canada after getting positive feedback. According to...

Interviews & Exclusives
Millennials Are Most Prepared to Trade Down to Private Label

June 20, 2024
As merchants step up their own-brand offerings, PYMNTS Intelligence research finds that across grocery and retail, millennials prove the most eager to find more affordable alternatives for their favorite products. By the Numbers The PYMNTS Intelligence study last year “Consumer Inflation Sentiment Report: Consumers Cut Back by Trading Down” drew from a survey of more […]

Walmart and Amazon Expand Private-Label Plays to Compete in Grocery

May 03, 2024
As Amazon looks to close the gap with Walmart in grocery, both retail giants are seeing the opportunity to win over shoppers with their private-label brands. Walmart announced Tuesday (April 30) the launch of bettergoods, its largest private-brand...

No Shame in the Game: Why Consumers Are Proudly Flaunting Dupes

November 14, 2023
“Dupe, private label, call it what you want, consumers want more,” PYMNTS said in March, and that’s a sentiment that lives on. This is because inflation is highly relevant, much...

Why Brands Are Bringing Their A-Game to Discount Retailers

June 22, 2023
Who said quality had to be expensive? As the stigma around shopping at dollar stores fades and the demand for affordable alternatives and replicas increases, brands and retailers are becoming...

Quick Reads
Target Expanding Private-Label Offerings to Other Stores

May 06, 2024
Shoppers might soon spot Target’s private-label brands at stores other than Target. Christina Hennington, the company’s chief growth officer, tells Bloomberg News that it is expanding sales of its in-house Cat & Jack children’s brand at department-store chain Hudson’s Bay Co. in Canada after getting positive feedback. According to the report, the deal is the first time Target has […]

Walmart Debuts ‘bettergoods’ in Massive Private Label Expansion

April 30, 2024
Walmart is expanding its private-label offerings with the debut of “chef-inspired” food brand bettergoods. Announced Tuesday (April 30), bettergoods represents Walmart’s largest private-brand food rollout in two decades, the company said in a...

Kraft Heinz Sales Dip as Shoppers Make ‘Smaller Trips’

February 14, 2024
From dollar store shoppers to wealthier club store members, consumers are seeking value. So said Kraft Heinz CEO Carlos Abrams-Rivera, addressing his company’s 7.1% quarterly sales drop during an earnings call Wednesday (Feb....

Walmart Digs Into Sustainability with Compostable Private Label Cutlery

September 14, 2023
Walmart is offering its customers a chance to use disposable cutlery and still go green. The retailer on Thursday (Sept. 14) announced the rollout of 100% compostable forks, knives and spoons, manufactured...